3/21/2024 0 Comments Strawberry shortcake the character![]() ![]() Her ‘80s specials never aired on network television. Realizing this meant the end of Strawberry Shortcake, Sargent returned the rights to her former employer, saying it had never been about the money, but about getting the credit. Surprisingly, the courts disagreed with American Greetings, and Sargent won. The company countered that Sargent was not the creator, but a subcontractor, and part of a bigger team. Her claim: Girl with a Daisy, the card that started it all, was her creation, and when executives decided to market their strawberry character, they turned to her and asked her to draw a pinker and berrier version nearly identical to the final product. In 1982, freelance illustrator Barbi Sargent sued American Greetings. Sales in 1981 were estimated between $300 and $500 million. She was almost lost in a lawsuit.īy the early ‘80s, the Strawberry Shortcake franchise had become a multimedia juggernaut. She became the model for “Strawberry Patches,” until the company changed the name because it was already being used elsewhere, and Strawberry Shortcake was born. A bestselling Valentine’s Day card, Girl with a Daisy, featured a little girl wearing a big bonnet with strawberries. A few years earlier, executive Jack Chojnacki had noticed how well merchandise with strawberries was selling, and asked his Cleveland team to come up with a strawberry-themed character that would also resonate with fans of the company’s popular “Blue Girl,” Holly Hobbie. The American Greetings Corporation debuted Strawberry Shortcake on a greeting card in 1979. Strawberry Shortcake started out as a greeting card. ![]() Here are 10 things you may not have known about this berry sweet cartoon franchise. Strawberry may already be in her mid-40s, but she continues to win over younger fans and maintain an impressive presence in the pop culture landscape, with a Netflix series and plenty of merchandise, much of it in the “classic” style, on store shelves. For Gen Xers and elder Millennials, there’s nothing like the scent of Strawberry Shortcake and her dessert-themed friends for bringing back fond childhood memories. ![]()
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